Our story

Choose.
Don't settle.

All In started with a simple idea: choosing not to drink alcohol should not mean giving up the enjoyment of a good beer.

Read the story

Where it started

All In Beer was born from personal experience. Choosing not to drink alcohol should not mean giving up the enjoyment of a good beer.

George, our founder, still wanted the post-work pint, evenings with friends and the familiar social ritual.

He set out to create a premium alcohol-free lager he would genuinely look forward to drinking, not simply accept as an alternative.

Beer is social. It's about good times and good people. That's what All In is here for.

How we brew it

Brewed to taste like a proper lager, not a compromise.

Premium English ingredients

Brewed with premium English ingredients, All In brings together smooth malt character, gentle hops and a crisp finish.

Brewed to 0.4%

Brewed to 0.4% ABV, so there's barely any alcohol in the glass and all of the lager. Balanced malt and hops, a light haze and a crisp, refreshing finish.

Dry-hopped for extra aroma

Dry-hopped for extra aroma and flavour, with a touch of zesty bitterness. Brewed to taste like a proper lager, not a compromise.

Only 66 calories a can

Each can has only 66 calories. Serve chilled, pour into a glass and enjoy.

Nov 2024

Company founded

All In Beer was born from personal experience. George knew he could do better: a beer without compromise.
Mar 2025

First product launch

After half a year of developing the recipe, All In was born.
Aug 2025

England Country Winner and Gold

No & Low Alcohol Lager, World Beer Awards 2025.
Jul 2026

Over 30 stockists across Europe

Now stocked in over 30 premium venues across Europe.
Aug 2026

Gold medal, again

Gold, No & Low Alcohol Lager, World Beer Awards 2026.

"It tastes like the real thing."

Ellie

"Definitely the best tasting low/0 alcohol beer I've tried, and I've researched extensively."
Ian
"My go-to beer of choice."
Josh
"Full taste that doesn't feel empty."
Alex